Unlike most posts on this blog I guess this isn't really Sitecore specific. But I'm writing it in direct response to to an article written last year by Sitecore guru Kevin Obee , so I think it's still relevant.
I recently started a thread in the Sitecore MVP forum concerning the best place store page content. I was overwhelmed by the responses. Around 25 MVP's contributed to the thread and I'd like to thank everyone who got involved. In this post I'll summarise the key discussion points.