Unlike most posts on this blog I guess this isn't really Sitecore specific. But I'm writing it in direct response to to an article written last year by Sitecore guru Kevin Obee , so I think it's still relevant.
I recently started a thread in the Sitecore MVP forum concerning the best place store page content. I was overwhelmed by the responses. Around 25 MVP's contributed to the thread and I'd like to thank everyone who got involved. In this post I'll summarise the key discussion points.
Once you've created your first Sitecore site, you'll need a way to keep the content under control. This post explains how to use Insert Options to improve you site's information architecture.